Background

kakabuy is a leading shopping platform in Australia, offering a wide range of products in four major categories: snacks, beauty, household items, and adult products. Serving 2 million Asian customers across Australia, it provides a one-stop shopping experience.

Project Scope
1 Product Manager
1 UX/UI Designer
2 Full Stack Developers
Duration
2020 Q1 - Q2
Tools
Figma
My Contribution
I contributed to the overall design process in terms of wireframing, rapid prototyping, usability testing and UI review.
Design Requests
1
Optimize the overall shopping experience.
2
Improve product engagement
3
Enhance brand perception
Find users' insights

To under stand more about our users, I took a user-centered approach by closely obseved how they interact with our product and break down user behaviors based on their goals, analyze their actions, and search for design opportunities.

Find the design opportunities by breakdown users' actions
With the user research down, I take all these results come up with our solutions
So, how's the impact?

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01. Background02. User research03. Solutions04. Impacts